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Trading Words: Developing Marketing Materials for Japan
March 18, 2003

Whether selling directly or through a distributor, your sales efforts in Japan are more effective and well received when marking materials are tailored with Japanese customers in mind. The language and design of everthing from advertisements, promotional literature to websites has great bearing on how distributors and consumers respond to your company and products.

MIC, the Minnesota Trade Office and the Japan America Society of Minneosta (JASM) invite you to this seminar at which a panel of speakers will outline the factors to consider when preparing marketing materials for Japan. A question-and-answer period will follow presentations, and a half-hour networking opportunity is provided after the formal program.

Panel Members:

*Micah Bly is an expert on web site and software localization. Since 1995, he has been developing multilingual web sites for local and international companies to deliver content in English, Arabic, Chinese, Japanese and numerous other European and Asian languages.

*Geoff Klaverkamp is an account manager for advertising agency Russell & Herder. Geoff worked as a news correspondent in Japan and Southeast Asia for eight years and currently helps develop strategies and solutions for international firms in the United States and for clients marketing and advertising in Japan and Asia. Geoff is also the President of the Japan America Society of Minnesota.

*Seigo Masubuchi is president of the Japan division of A Muse, Inc., a marketing communications and consulting firm focusing on the Japanese market. Since his arrival in Minnesota from Japan in 1990, Seigo acquired extensive experience in promoting and marketing American products to the Japanese market. He has created product literature and promotional materials for a diverse range of clients, including Andersen Windows, the Greater Minneapolis Convention and Visitors Association, SunRich and Schwan's USA Cup Soccer Tournament.

MIC is a cosponsor of this program. To register, please contact Darryl Magree at JASM by March 14 at 612.627.9357 or e-mail jasm@us-japan.org.

  • Time: Registration 8:30 a.m.; Program 9:00-10:30 a.m.; Networking until 11:00 a.m.
  • Place: Minnesota Trade Office, 10th Floor, 30 E. 7th Street, Saint Paul
  • Cost:
        $25 Member
        $30 Non-Member
        (Includes materials and refreshments. Add $5 for registrations at the door. )

MIC regrets that you will be charged for cancellations made less than two full business days in advance of programs, or cancellations made after the registration deadline, if one is given.

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