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Minnesota International Center Event

Lessons from the Front Lines of doing Business in China
Wednesday, March 1, 2022

Join MIC on Wednesday, March 1, as former Wall Street Journal China bureau chief James McGregor, now a businessman, shares his insight into the emerging markets in China. His new book, One Billion Customers: Lessons from the Front Lines of Doing Business in China details the ins-and-outs of Chinese business practice. According to the President and CEO of the U.S. Chamber of Commerce “this is a defining book on how to, and not to do business in China...{he} brings to life stories of the pioneering entrepreneurs who, through their efforts, expertise and errors blazed the trails for the broader business community in one of the world’s most important markets...” A speaker of Mandarin, Jim McGregor is known for his engaging and provocative presentations on the always intriguing topic of China.

Cosponsors: Faegre & Benson LLP; University of Minnesota China Center; and The Minnesota Journalism Center at the University of Minnesota School of Journalism and Mass Communications.

  • Time: Registration 5:30 P; program 6:00 - 7:30 P
  • Place: Coffman Memorial Union Theater, University of Minnesota, 300 Washington Avenue SE, Minneapolis
  • Cost:  
         $15.00 Non-members
         $5.00 MIC members and students
  • To register: Complete our online pre-registration form

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